google gemini | meet them halfway
Doomscrolling is shrinking attentions spans and stalling classroom engagement. Instead of fighting the scroll and meeting resistance, we transformed the scroll, meeting them halfway.
We created an app, Gia, that empowers teachers to assign personalized, short-form 'clips' tailored to each student's interests, turning distraction into discovery.
art direction, design: lily mock
strategy: olivia roberts
strategy: olivia roberts
