Fuse | Brand identity
Can spirituality and branding work together authentically? For my senior thesis, I explored their overlap as systems for identity creation and self-expansion. This intersection creates a unique opportunity for brands to use spirituality as a way of connecting with consumers on a deeper level.
I saw a gap where spiritual wellness brands felt fragmented, so I created FUSE: a cohesive ecosystem designed to connect the different areas of the spiritual journey using four pillars: Focus, Utilize, Support, and Engage.
concept, strategy, design: Lily mock
